YAGO

YAGO is an American workwear-inspired menswear brand focused on high value and everyday practicality. We specialize in flannel shirts, utility jackets, and essential wardrobe staples that balance durability, comfort, and honest pricing. We serve both individual consumers and business clients, outfitting hands-on, no-nonsense men who value function over flash.YAGO isn’t about chasing trends — it’s about gear you can wear every day, built to last.

Brand History:

“My dad wore the same shirt for nearly ten years. Not because he couldn’t afford a new one — but because it held up.” That’s the kind of clothing we set out to make. YAGO was founded in 1996 in a small storefront in L.A.’s Fashion District. Today, we’re a top-selling menswear brand on platforms like Amazon and eBay. From day one, we’ve focused on clothing that fits real life: Wear it to work in the morning, wrench on your car or haul gear in the afternoon, wash it on the weekend, and you’re still good to go. Our customers don’t have time to chase fashion trends — they care if a shirt’s worth the money and if it can take a beating. They work with their hands, walk on their own two feet, and live life with grit. That’s who we make clothes for. So no celebrity endorsements. No collabs. No gimmicks. We invest in quality fabrics, solid fits, and durable construction — so you get clothes that actually hold up. YAGO isn’t made to show off — it’s made to stand up to real life.